Vision
Building Centennial FUHAI   Create a Better Life Together
Builds Fuhai into a dynamic century-old enterprise, takes serving the country as its own duty, and makes contributions to promote social progress; Continues to provide green products, health products and quality services, using them to bring good experience to consumers, to make every Fuhai people and their family live a high-quality life of material and spiritual wealth; Unites all the forces that can be united, creates value, shares value, let customers have a sense of family, let suppliers and partners have a sense of gain, and guides and drives the progress of the industry, and contribute to the society.
Mission
Optimizing Resources Green Development Be the most Competitive Energy and Chemical Platform Enterprises
Integrates and optimizes the resources consistent with the strategic layout, forming a 1 + 1> 2 competitive force; Takes the road of sustainable development, builds a low-carbon and energy-saving industry chain, and provides clean energy products and environmentally friendly chemical materials; Builds a safe, green, intelligent, open and responsible energy and chemical industry platform, leads and promotes the development of the industry, and forms a stable and harmonious development community with related parties.
Core Values
Humanism
Humanism
Values and rewards the employees who identify with Fuhai culture, have professional skills, can work creatively and make contributions to the enterprise; Values and rewards the shareholders, customers and partners who grow together with Fuhai; Values and gives back to the social organizations and friendly people who help and support Fuhai's development.
Sincerity
Sincerity
Products genuine and price fair, cooperation in good faith; Leaders are responsible and committed; Every FUHAI people treats each other with sincerity and abides by the rules.
Innovation
Innovation
Establishes the spirit of innovation, creates the innovation atmosphere, and forms the general trend of innovation; Establishes the innovation mechanism: everyone envies the innovators and everyone plays the subjective initiative; Enhances innovation capacity, activates development potential, and enhances market competitiveness.
Team
Team
A learning team with centripetal force and execution force; A value-based team with innovation and performance-seeking ; A fighting team with responsible mission and common dreams.
Enterprise Spirit
Beyond Self Everyday Pursuing Excellence at all Times
Keeps the passion, does not satisfied with the current situation, and dares to break through; Learns with diligent attitude, continues to improve ourselves, and contributes greater value; Works hard, never slack off, never stops, constantly creates, pursues higher goals, and realizes the vision of the individual and the organization.
Enterprise style
Pragmatism Efficiency
Pragmatic:Pay attention to practicality, seek truth from facts, and treat people and things with an objective and fair attitude. Efficient:Execute immediately, simplify the complexity, and take action with roughly the correct direction.
Stories of Fuhai
FuhHai Story | Against the Tide, Toward Life

“People first” has always been the compass of Fuhai’s growth. We revere, protect, repay, and remain grateful to our wider community, engraving these values into every Fuhai people’s heart and deed. Recently, in a coastal rescue, a Fuhai employee turned that creed into action—plunging into wind and waves to write a stirring hymn of courage and responsibility.

On July 27, the Rizhao coastline shimmered under a summer sun while holidaymakers laughed along the sand. Beneath the glittering surface, however, danger was gathering. Liu Jinfeng, enjoying a rare day at the shore with his family, noticed the subtle shift first: a cluster of beachgoers had stopped playing and were staring seaward. “Someone’s drowning!” a voice cried. Liu followed the pointing fingers. A hundred meters out, the rhythm of the waves was wrong—there, amid the rolling swells, several heads bobbed violently up and down, then vanished beneath a crest of white foam.


Time is life—whether or not anyone was truly in peril, he had to be sure. Without hesitation, Liu Jinfeng snatched a life ring and sprinted into the deepening water. The tide was ebbing, and a stiff onshore wind whipped the waves into steep, churning walls. Each meter forward became a battle: salt spray stung his eyes, breakers slammed against his chest, and the receding current clawed at his legs. When he reached the disturbance, the worst was confirmed—three people were drowning. A child’s panicked cries were swallowed by the roar of the surf; one adult was already slipping into unconsciousness; the third had only a thread of strength left. Liu tried repeatedly to toss the life ring, but the wind flung it back each time. Forced to close the last distance himself, he fought through the surging water, looped the ring around the nearest victim, then locked his left arm around the child and seized the two adults with his right. The return felt endless. Hidden rocks sliced his soles, sending bolts of pain up his legs, yet the sting only sharpened his resolve: faster—just a little faster.

Midway back, two compassionate tourists waded in to help. Once the group reached the shallows, Liu and the others performed swift first-aid. Ignoring his own gashed feet and trembling muscles, Liu kept the trio afloat and guided them the final stretch to shore. There, he refused to rest. Under the scorching sun he held an umbrella over the victims, shielding them from heatstroke while acting as an impromptu marshal: “Please step back—give them air and let the medics through.” Only when paramedics arrived and took over did Liu step away, limping on bloodied feet, melting quietly into the crowd.


When the story of the dramatic rescue began trending online, colleagues at Fuhai Packaging were stunned to discover that the anonymous hero in every headline was none other than their own Liu Jinfeng. Amid the flood of praise and relentless questions, the soft-spoken frontline worker offered only a quiet shrug: “Three lives were hanging by a thread—I didn’t have time to think about anything else.”


Days later, heartening news arrived: thanks to the swift actions of Liu Jinfeng and the other rescuers, all three tourists had been discharged from hospital in good health. The survivors and their families lost no time in conveying their heartfelt gratitude. Liu responded with his characteristic modest smile: “Your safety is all that matters. Anyone would have done the same.”


The tide will ebb, but the warmth of lives bravely saved endures; wounds will heal, yet duty carved into bone remains indelible. Liu Jinfeng’s story is by no means an accident. Across Fuhai—whether in the meticulous craftsmanship on every production line or in the fearless courage shown in moments of crisis—“responsibility and resolve” have long been woven into the company’s DNA. This culture ensures that, when the moment demands, every FuHai employee can rise as Liu did. In the face of danger, ordinary people clad in workwear—rather than shining armor—can blaze with humanity’s brightest light, proving that heroism belongs not to capes, but to quiet hearts that choose to act.

2025-08-08
FuHai Story | Leading the “New” with Heart, Passing the Torch with Purpose
In every craft, mastery begins with a mentor. At Fuhai, how do newcomers shed their rookie sheen and find their bearings for growth amid work and learning? The answer lies in the quiet guidance of seasoned “pathfinders”.
2025-07-23
Fuhai Story | An “Ice-Breaking” Journey
Last March, when the first warm rays of spring touched the earth, the online column “Fuhai Story” quietly paused. At the time we said the pause was not an ending, but a gathering of breath. Now, with summer trees in full leaf and every living thing in lush display, the column reopens its pages in June 2025—ready to meet you again, to share the warmth and strength of Fuhai stories.
2025-06-27
Post-95 Generation "National Award Girl" Shining
When the Post-95 Generation, a new generation of young people who chase the light at the beginning of their careers, take root in Fuhai, break stereotypes, tear off inherent labels, struggle to run on the track of youth and shine in the field of love.
2024-04-28